PRESS RELEASE : WE COUTURE EXHIBITION 2014 by THE LADIES’ WING OF IMC
PRESS RELEASE
What: WE COUTURE EXHIBITION 2014 by THE LADIES’ WING OF IMC
When: 21st And 22nd August, 2014.
Where: World Trade Centre, Cuffe Parade, Mumbai.
Timings: 11 am - 8 pm
This year, the exhibition promotes Indian weavers through the "Art and Craft Council" initiative !
WE COUTURE EXHIBITION 2014 :
The PREMIER Exhibition of the Ladies’ Wing of Indian Merchants’ Chamber has arrived. With its huge turnout, impeccable style and fabulous participants, the IMC WE Exhibition has proved to be the finest so far. Over the last 26 years, the IMC has put up a fabulous show, choosing the most appropriate participants with a wide array of products.
This year the Women Entrepreneurs (WE) exhibition will bedazzle shoppers at a bigger and more luxurious space at World Trade Center, Cuffe Parade, on 21st& 22nd August 2014. This season too, WE 2014 is a motley spread of fashion, jewellery, beauty and wellness all under one platform. Women entrepreneurs with culinary skill will also bring their expertise to the show.
WE COUTURE EXHIBITION 2014 is one of the year’s most awaited exhibitions which always has ladies queuing up in order to shop from their favourite designers. It has become a trademark for Diwali, Raksha Bandhan and even Wedding Trousseau shopping.
In addition to the budding entrepreneurs this year IMC Ladies 'Wing has a special corner for weavers from across India with exquisite arts and crafts stalls to promote creative artisans and weavers. The ladies wing of the IMC will be supporting weaver clusters through their ‘Art and Craft Council’. The endeavor would be to revive the dying arts of handloom weaves and bettering their lot.
Another interesting pre-exhibition event this year is a mix of art and fashion. Students from various Fashion Designing Institutes like SNDT, are putting up installations across the city in prominent areas like Palladium and other public spaces. These installations will be judged by an esteemed panel of judges such as Arzan Khambatta, Nicholai Sachdev, Umesh Jinvani and more. This again is another way the IMC Ladies Wing is giving an opportunity to young women to express themselves artistically.
In addition, We Couture Exhibition 2014 will also host live fashion shows throughout the day of the exhibition wherein models will showcase the clothes/jewellery of the IMC Participants. This will give shoppers an opportunity to view what is on display and the participants also get a chance to see their creations on a ramp!
WE COUTURE Exhibition will create a comfortable ambience for all visitors by including food courts, a special lounge area to interact and relax.
About Ladies’ Wing of IMC:
Ladies’ Wing of IMC, established in 1966, gives special focus to women empowerment through entrepreneurial development for women. Currently the President is Aarti Sanghi. Over 2200 women members, comprising a mix of entrepreneurs, professionals, corporate leaders, academicians, bankers, journalists, artists, social activists and home makers, interact on variety of subjects from politics and economics to culture and development. IMC Ladies Wing organizes wide ranging events – seminars, conferences, business delegations, industry visits and interactive meetings with international delegations, politicians, bureaucrats and others leading personalities.
Here are the Profiles of a few of the participants :
Name of the participant: Abha Shah & Avni Agarwal
Brand: Chic N Urban
To lift up
your Spirit and add Zing to the season we present our Easy to wear and smartly
styled tops, classic shirts, Indo western Tunics in silk satins, chiffons and
georgettes in a variety of vibrant prints.
![]() |
Chic N Urban by Abha Shah & Avni Agarwal |
Charu Bhagvat and Royal Hathkargha Vikas Samiti, Maheshwar
An exclusive collection of
classic Maheshwaris with a blend of weave and print in festive colours. These
sarees, dupattas and fabrics are handwoven by the highly skilled weavers of Maheshwar.
Maheshwar is a small town in Madhya
Pradesh, about 100 kms, a 2 hours drive from Indore. In Maheshwar, a lot of
weaving is done by women to support their family because most of the money
earned by their husbands goes in drinking. Lady weavers used to work at master
weavers place and hence they would not get proper justice for their work.
So, we provided them with looms in their
own houses so that they can take care of their families and in their free time
do weaving and hence become independent. Women weavers are highly skilled, hard
working, efficient and interested in learning new techniques so we could
introduce new designs.
Every day they faced many problems and so
we thought of starting this NGO in order to help them. We even help them with
finances or with any medical help. We have also opened their bank
accounts to help them support their family health and daughter’s weddings.
Whenever we hold exhibitions in big
cities, we take them so that they can see the world around, educate themselves
and in turn educate their daughters also. Hence,
we formed this NGO to help them. We provide them with good designs and raw
materials so that their products are easily sold in Mumbai markets.
Our NGO has become successful due to the
hard work of master weavers, lady weavers and the designs and trends of market
colours which I give them and hence our products are sold out easily which
attracts a good amount of business for the weavers. Today they are independent
and get a lot of work from many reputed designers.
![]() |
Charu Bhagvat and Royal Hathkargha Vikas Samiti, Maheshwar |
Name of the participant: Gayatri Chopra
Brand: Gayatri Chopra
Gayatri chopra bags launched in 2009
are an eclectic mix of ethnicity infused with bright colours and contemporary
shapes, popularly known for its embroidered box clutches and briefcase bags.
Gayatri Chopra |
Name of the participant: Gouri Gupta
Brand: Gouri's
Started as
an experiment for her family's nutritional needs, today GOURI’S offers
hand-made, preservatives-free, & organic energy bars, cereals, brownies,
& teacakes using traditional gluten-free millets, palm jaggery & honey.
![]() |
Gouri's by Gouri Gupta |
"The Research Society" is a 69 year old
NGO working with those who are mentally challenged. We aim at providing a
holistic approach to the management of individuals who are Intellectually
Challenged.
Our spectrum of services includes:
1. Diagnosis and Therapeutic Intervention - Multidisciplinary
team of professionals assess the children with the aim of early detection,
diagnosis, treatment, training &
rehabilitation. We also use this data to write Research Papers.
2. Jai Vakeel School - Apart from functional academics,
our students also learn dance, music, sports etc. 350 children in the age group of 6 -18 years.
3. Vocational Training & Rehabilitation Centre - The students here are learning
different vocations and we are working towards making them as independent as
possible.
4. Autism Centre - Educational and therapeutic
intervention to individuals with Autism and Mental Retardation. 30 children in
this section.
5. Residential Section - Provides respite to the parents
of Persons with Disabilities (PWD’s) on a short term and long term basis.
Nearly 40 students in this section.
6. College of Special Education - Trains qualified professionals,
who will work with special children.
7. Rural Branches - 2 rural branches at Pune & Nashik
District, where we do schooling and pre-vocational activities. Approx. 40
children in each.
8. Pediatric Neurology Medical Camps in the Districts of Maharashtra.
Our
qualified team of doctors and therapists go into the villages to identify,
diagnose & treat children with disabilities. We also train the local NGO’s,
therapists and doctor to regularly monitor the children seen by us and try to
integrate them into mainstream life. Till date we have covered 12 districts of
Maharashtra. We have reached out and tested over 5000 children- they have been
given free medicines, nutritional supplements as well as different need based
interventions.
Encouraging self reliance in the
children and young adults is one of the main aims of TRS.
The Vocational Training Centre
trains young adults in various vocations.
The Jai
Vakeel Vocational Training & Sheltered Workshop was started in 1948 and is
today the largest centre for Vocational Training in the country. Students from
the age group of 18 to 21 years are taught one or more skills based on their
aptitude and ability. While the aim is to train them and place them in
other organisations or encourage them to be self employed, at 21, the students
that cannot be placed outside are employed in our ‘Sheltered Workshop’. The
products made by them are then sold in an attempt to create and spread
awareness as well as to showcase the talents and abilities of these students.
Each student in the Sheltered Workshop is paid a monthly stipend based on their
productivity. This goes a long way in helping build their self esteem and self
confidence.
Currently we have approximately 300 students
in the 11 different Vocational classes on our campus:
·
Art &
Craft Class – Gift bags
·
Agarbatti
Class
·
Book Binding
·
Candle
Making
·
Envelope
Making – Paper envelopes & Cash gift envelopes
·
Flowers
&Toran Making
·
Home Science
– Pickles &Mukhwas
·
Jewellery
Making – Key chains& Necklaces
·
Paper Bags
& Mat Making
·
Sewing &
Embroidery Class
·
Weaving
Class
‘The Research Society" |
Name of the participant: Juveca Panda
Brand: Anonymous Co.
We at Anonymous Co. believe that fashion is more than just a logo; it’s
about you and your style. Keeping this ideology in mind, our range of products
caters to the needs of its fashion forward customers through an extensive
collection of affordable apparels, accessories and bags.
![]() |
Anonymous Co. by Juveca Panda |
Name of the participant: Kalli Mehra, Kunti Shah and Medha Toprani
Brand: Kokommo
KOKOMMO specializes in premium clutches and
high - end fashion jewellery. The collection ranges from contemporary classics
to bridal wear, versatile enough to work with both, an Indian & western
aesthetic.
Kokommo by Kalli Mehra, Kunti Shah and Medha Toprani |
Name of the participant: Kejal
Savla & Purvi V. Dhulla
Brand: WINK
Our Roots:
As graduates from the design school, we Kejal Savla & Purvi V. Dhulla Started
our own brand *WINK*.
We wanted to design, to source, to travel and understand design in
all its glory and intricacy.
Under this brand we design beautiful hand crafted clutches,
bags, accessories & limited edition gift hampers.
Our Signature Style:
Our style is experimental where we fuse elements & motifs from
various cultures & trends with
the aim of creating original products.
![]() |
WINK by Kejal Savla & Purvi V. Dhulla |
Name of the participant: Mohini Rajani & Neeru
Kohli
Brand: EUTHENIA
Mohini Rajani & Neeru Kohli, two
individuals with like minded creative thoughts, come together to showcase their
vision and concept through - EUTHENIA
Steady growth and repute, prestigious fashion
promotions and events has catapulted brand Euthenia to the creme de la creme
giving exposure to end users who understand the aesthetics of fashion and
styling.
Our repertoire is extensive and varied... A
breathtaking range of tunics and high end garments with intricate styling,
delicate hand and machine embroideries , the use of a vast variety of fabrics
and textures such as chinon georgette, innovative blends, high end cottons to
name a few put together to create a mind blowing range of fashion.
![]() |
EUTHENIA by Mohini Rajani & Neeru Kohli
|
Name of the participant: Shelina Kukar and Camelia Dalal
Brand: Art Apparel and Accessories
Art Apparel and Accessories are synonymous for their stylish yet practical designs that really capture what a woman wants in an evening bag. Their bags are not ‘of a season’ but are those that can last a lifetime and be part of a story for generations. They also design an exclusive range of sandals.
![]() |
Art Apparel and Accessories by Shelina Kukar and Camelia Dalal |
![]() |
Art Apparel and Accessories by Shelina Kukar and Camelia Dalal |
NGO - Shree Atmavallabh Swavlamban Mahila Mangal Kendra
“SHREE
ATMAVALLABH SWAVLAMBAN MAHILA MANGAL KENDRA” is an NGO organisation instituted
by women for women with the purpose of helping unfortunate women to re-discover
their lives and to put back smiles on their faces and for a promising today and
tomorrow.
In the quiet suburb of Nalasopara, these ladies come in and work to earn their
daily living. They are provided with subsidized housing and food along with
free educational help for their children and vocational training. Some children
have qualified as chartered accountants and MBA’s!
Activities: Handicrafts (Rangoli, Torans, Envelopes, Bags), Chocolates,
Snacks, Healthy Khakhras
NGO - Shree Atmavallabh Swavlamban Mahila Mangal Kendra |
Name of the participant: Sneh Todi
Brand: Sneh Todi (S.P.N Designs Pvt Ltd)
Years of
innovative jewellery designing and exceptional craftsmanship are the trademark
of the mother and daughter TRIO of Sneh , Priyanka and Nisha Todi.
Their use
of quality diamonds, rubies, emeralds and pearls ensures that their pieces form
a stunning collection of heirloom and contemporary jewellery.
![]() |
HEADS UP FOR TAILS by Rashi Narang |
![]() |
HEADS UP FOR TAILS by Rashi Narang |
THE SPOILT BRAT BARKERY by Yadika Sharma
![]() |
THE SPOILT BRAT BARKERY by Yadika Sharma |
IndianBeautyReviewer
'By IndianBeautyReviewer'