#khoobsuratmoment : Say Yes to Color with Casting Crème Gloss Campaign from L'oreal Paris

Sunday, August 31, 2014 ,



Hey Everyone,
I`m really glad to be a part of the “Say Yes to Color” Campaign with Casting Crème Gloss started by L`oreal Paris recently. Through this campaign I got a chance to express my love for hair coloring and hair styling that I have had since I was a kid. 

I took this opportunity to dig into the pics collection in my hard disk and tried to select the ones in which I felt beautiful / khoobsurat because of my colored hair. There were many more pics in which my hair stood out  but either due to some technical error the pics were saved in a really small size and the color couldn’t be appreciated in the pic so much.  So naturally I skipped those.

I have not just had one #khoobsuratmoment but several #khoobsuratmoment s because of coloring my hair since I was in 9th or 10th standard. 

My hair journey actually began during  the time of prep leaves of my Class X board exams. That was the first time ever I did something to my hair to experience a #khoobsuratmoment.

I was really bored and exhausted of studying non-stop. So I decided to take a break. In one such study break I recall watching   a TV show in which beauty tips were being discussed.  The lady was telling of ways to enhance the red color of the hair which shows up after Henna mixture is applied to the hair. She told that if we crush and grind  a few red Hibiscus flowers and mix them in the Henna paste and then apply Henna to the hair, the red tinge of the hair  from the Henna is much more dark and visible. It was a "desi nuskha" to color your hair red which appealed so much to me not only coz it was regarding beautification which I love but it sounded so creative and experimental that I couldn’t resist going ahead and trying it on myself.

I went downstairs to my garden and started searching for some fully bloomed red Hibiscus flowers for my experiment. How did I know I had red Hibiscus flowers in my garden, You would ask? 
Because when they showed the pic of those flowers on the show I remembered my Mom placing exactly those flowers at my home altar infront of  Durga Maa. It is in such situations where an eccentrically creative and  beauty inquisitive mind like mine works at its creative best. LOL!

Anyways so I finally found plenty of those flowers in my garden and I went ahead with the procedure that was told on the show. The henna mixture was ready but I was caught “wasting my precious study time” and I was shoved towards my books again after a little scolding.  

My experiment was left in between but the next day I somehow managed to apply it to my hair and after washing it off my hair had the most fabulous intense red color which I enjoyed admiring and flaunting a lot. I remember my friends complimenting me and saying that I had red hair just like Kate Winslet in Titanic... So that was my first #khoobsuratmoment :) 

Indianbeautyreviewer : Henna Colored Hair
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris


Indianbeautyreviewer : Henna Colored Hair
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris


Indianbeautyreviewer : Henna Colored Hair
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris

Then came my fascination with blonde hair.

I had absolutely no awareness of hair colors at that time. But I did know that bleaching the hair turns them golden. So that`s what I did...I bleached my hair with the regular face bleach and Behold! They turned golden...I was so proud of myself coz of my successful hair experiments all working in my favour! First time I bleached my hair and they turned golden...I was asked at a party... "Have you done something to them or are they naturally golden?” What do you think I said ? ;)Wink...  Well that`s really not important but what`s important is that I had another #khoobsuratmoment at that party :)

Then gradually several hair companies introduced hair colors in the market which  not only served to hide the greys but also make a fashion statement with different hair colors suiting different skin tones. I got my hair colored for the first time at a L`oreal Salon in Lucknow. The effect was great . My third #khoobsuratmoment... and then many more followed...

Indianbeautyreviewer : Blonde Highlights from L`oreal Paris Salon
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris

Indianbeautyreviewer on way to Tirupathi Balaji Temple : Blonde Highlights from L`oreal Paris Hair Salon
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris


Indianbeautyreviewer at a Conference in Chennai : Blonde Highlights at L`oreal Paris Hair Salon
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris

In the following years, I took admission in Post Grad and I often found myself not having enough time to visit the salon. But a more convincing reason to skip the salon was coz I could not do anything drastic with my hair as it would interfere with my “studious image”. It was an au natura`le phase for quite some time.

Indianbeautyreviewer : Au Naturale Hair
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris

Indianbeautyreviewer : Au Naturale Hair
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris

But I was a beauty buff at heart and could not resist changing my haircolor and hairstyle for long. While I was thinking of coloring my hair yet not going overboard, it was pure luck that  L`oreal Paris Casting Crème Gloss Haircolors were introduced in the market. 
 
Casting Crème Gloss is a no ammonia hair color that not only transforms your hair into a new gorgeous shade but also gives it a glossy shine. It is available in 12 different shades and you can watch your hair transform in just 20 minutes at home!


I went ahead and picked the 360 Black Cherry color for myself. I figured it would satisfy my urge of experimenting with a new  haircolor without making it too obvious. With this haircolor I would get a no-fuss easy and quick at home  DIY  hair color application and it would give it a cherry red hint with a gorgeous shine too. I was totally convinced and went ahead with coloring my hair at home after reading the instructions on the pack which were very easy to follow. It took just 20 minutes to transform my hair. When I went to college the next day, my friends thought that I had had a keratin shine restore treatment when actually I had only colored my hair with L`oreal Paris Casting Crème Gloss in 360 Black Cherry. They even started to photograph my hair for thier future reference, thus the cut photo in which my hair was the focus... Yet another #khoobsuratmoment ! :)

#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss from L`Oreal Paris : Hair color 360 Black Cherry#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris


#khoobsuratmoment  ‘Say Yes To Color’ with Casting Crème Gloss from L`Oreal Paris : Hair color 360 Black Cherry#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris

I even had a phase in between when I got bored of long hair and wanted a drastic change of hairstyle coz I couldn't experiment too much with hair color...I just went to my favorite L`oreal Paris Salon and Got this super short bob hair cut... I got tonnes of compliments the next day :)



Add captionIndianbeautyreviewer : Short Hairstyles#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris

Finally Post Grad was over and I was a free bird. It had been long since I had had blonde highlights and  now it was my time to shine....I visited my favorite L'oreal Salon and this was the result of it. Currently I am rocking my blonde highlights and light brown colored hair but I will be going for a change of hair color soon as anyways my hair need a  root touch-up so why not try something new !

Indianbeautyreviewer : Blonde Highlights on Light Brown Colored Hair at L`oreal Paris Salon
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris

Indianbeautyreviewer : Blonde Highlights on Light Brown Colored Hair at L`oreal Paris Salon
#khoobsuratmoment ‘Say Yes To Color’ with Casting Crème Gloss  Campaign from L`Oreal Paris

So my dear readers I hope you all enjoyed reading my hair coloring ecsapades which led me to have not one but several khoobsurat moments...  Thanx to L`oreal Paris Hair Salons and the easy to use Casting Cre`me Gloss DIY  at-home hair color kits.

Through this Campaign I got a chance to share my #khoobsuratmoment as a result of which I eneded up recalling all the lovely times I had had in the past and recent past . I feel so nostalgic and I am experiencing rite now yet another.... #khoobsuratmoment !



    C u all soon,

'By IndianBeautyReviewer'

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