L’Oréal Professionnel introduces Tecni.ART BEACH WAVES – Texturising Salt Spray!

Wednesday, April 08, 2015 hair_&_scalp_treatment , Press_Releases

April 2014: A woman’s hair is most effortlessly beautiful when she returns from the beach! There’s just something inherently feminine about a mane of twisted, curling, waves that you can’t help but appreciate – the sun, salt water and humidity work to create magic with hair!

While most of us would love to most of summer lounging by the beach, duty calls! But that doesn't mean that you can't recreate your favourite and very on-trend hair style right at home.

This summer, L’Oréal Professionnel introduces Beach Waves for a wild ‘after-beach’ effect. With this texturising salt spray, hair looks effortlessly tousled and sexy – like you’ve just returned from the beach. Part of the Wild Stylers collection of styling products from Tecni.ART, the spray leaves hair with a wild, matte mane effect.

L’Oréal Professionnel Techni.ART Beach Waves

KIRSTEN DUNST HAS FALLEN FOR BEACH WAVES AND SO SHOULD YOU!

First seen backstage at top fashion shows, the beachy hair look is now seen everywhere. Regularly featured on the covers of trend-setting magazines, it’s the latest look being worn by the most prominent fashionistas and an absolute “must” for the upcoming season.

Always at the leading edge of the latest trends, L’Oréal Professionnel introduces Tecni.ART Beach Waves texturizing spray just in time for summer!

BEACH WAVES: EXPERT TIPS

In order to recreate volume and texture while maintaining beautiful waves, L’Oréal Professionnel offers an easy step-by-step process that delivers professional results to constantly keep summer’s season’s trendiest hair style looking at its very best.

· Detangle, towel-dry with wide-toothed comb.

· Divide it into 6 to 8 sections. Twist each one, secure with pins and cover with the anti-frizz net. Blow-dry with hot air first followed by cold air to “set” the wave.

· Apply the new Tecni.ART Beach Waves spray – a texturizing salt spray to be used all over the hair to enhance the “beachy” style and help set the waves.

· Open up the hair, turn head over and scrunch using fingers.

· Flip head back and scrunch again for finishing touches.

So get perfectly effortless salt-water-sculpted wavy hair with Tecni.ART BEACH WAVES and make them all think you’ve just had a dip in the ocean!

Wild Stylers BEACH WAVES by Tecni.ART is available for sale and in-salon use exclusively at L’Oréal Professionnel salons.

(MRP: Rs. 700 / 150ml)